SPECTRUM MEDIA - Communications Programs, Pension Reform

Poland: Pension Reform

Project Challenge: Spectrum worked with the Polish Department of Labor, PricewaterhouseCoopers, and USAID to develop a public awareness campaign to promote pension reform.

This pamphlet was part of Spectrum Media's communication strategy to promote pension reform in Poland

Strategy: Following extensive research into the attitudes of Poland's 28 million adults, we designed a comprehensive, aggressive campaign that included a call-in program, a family of brochures, TV and radio programs, and a variety of other media. The campaign was awarded second prize in Feedback 2000, a national competition in Poland for the public relations industry.