This kiosk was built by a local water user association to distribute water. These groups are being formed as a way to give low-income consumers a more direct role in the water system.
Malawi: Water Sector Reform
Project Challenge:
The Government of Malawi had begun to initiate a water sector reform program, and needed to engage the stakeholders in the process. The World Bank invited Spectrum Media to assist the Ministry of Irrigation and Water Development and the Privatization Commission in promoting water sector reform.
Strategy: To help the Government of Malawi achieve its objectives by developing a communication strategy that increases understanding and gains support from the key stakeholders in the water sector reform program. The public awareness program will support the restructuring and efficiency improvements that are planned for Blantyre and Lilongwe, two major cities in Malawi. The program will motivate all the stakeholders—consumers, commercial users, workers and management—to play a constructive role in creating a system that works for everyone.
Spectrum Media's communication strategy to privatize Nigeria's electrical power system was well received
Nigeria: Electrical Power System
Privatization
Project Challenge:
The new democratic government of Nigeria wanted to privatize
NEPA, its state-owned electrical power system, which
suffered from frequent nationwide power outages because of
insufficient generation and transmission capacity. However,
there was considerable domestic opposition to any
change. Nigeria's Bureau of Public Enterprises and England's
Department for International Development retained Spectrum
Media to design a communication strategy to win domestic
support to facilitate NEPA's privatization.
Strategy: The public awareness program we designed for privatizing NEPA was so well received that it became the foundation for the communications program for Nigeria's entire privatization program.
Bahrain: Power and
Water Sector Privatization
Project
Challenge: The Government of Bahrain sought to
restructure the power and water sectors in order to bring in
private sector investment and increase the role of the
private sector in the nation's economy. In Bahrain's
emerging democracy, government leaders needed to communicate
such policy changes to the public and engage them in an
informed dialogue.
Strategy: Using interviews and focus groups to identify sources of resistance along with areas of opportunity, we created a broad multimedia campaign to educate both the business community and the public about the economic benefits of participating in this new institution. Specifically, our program aimed to motivate business owners to use the exchange as a means of raising capital and to encourage the public to invest in regional enterprises.
Indonesia: Corporate
Governance
Project Challenge:
With funding from the Asian Development Bank and in
collaboration with PricewaterhouseCoopers, Spectrum Media
was asked to develop a public awareness program designed to
help the Government of Indonesia improve corporate
governance.
Strategy: Drawing upon fieldwork conducted in the region, we devised a communications strategy to encourage social acceptance of privatization and restructuring, and to promote improved corporate governance and transparency.
Moldova: Energy Sector
Privatization
Project Challenge:
To support the Republic of Moldova's plans to privatize its
energy sector. After decades of communist rule, the
privatization of state-owned enterprises demanded a major
paradigm shift on the part of the public, making a
persuasive and effective public awareness campaign essential
to its success.
Strategy: We developed and implemented a communications program that integrated print media, radio, seminars, and educational visits to address resistance and counter misinformation. Its main aim was to communicate the positive economic impact of modernizing and restructuring Moldova's aging, inefficient power system. This project was completed in association with USAID, Abt Associates and Moldova's Department of Privatization.