SPECTRUM MEDIA has broad international experience designing, developing, and implementing integrated public awareness programs. We provide consulting in development communications, delivering targeted strategies that convey ideas and information to the stakeholders' groups. Whether we are promoting democracy in Mali, water conservation in Tunisia or sustainable agriculture in Malawi, our programs are successful because they are carefully adapted to each project's unique cultural context.
Our background in video and multimedia production, coupled with culturally specific research and social marketing techniques, help us devise creative and effective communications solutions.
Process
Through interviews
and focus groups, we build an understanding of the public's
attitudes and concerns while pinpointing cultural and
functional obstacles to getting the core messages out. We
then design a plan that fulfills our client's goals while
staying within their budget. We also teach our clients how to hire, contract,
and work with local creative professionals such as graphic
designers, writers, and video producers to implement the
programs and ensure their lasting success. In addition, we
offer training in media production techniques and can set up
media production centers for clients who would like to
expand their communication capacity.
Multimedia Campaigns
With
our years of experience producing print, video and
multimedia campaigns, we understand the practicalities
involved in developing communication programs that
work. Over the years, we have designed media campaigns in
radically different environments promoting social, economic
and political reform through a variety of media including
television, radio, newspapers, magazines, videos, brochures
and networking through business, civic and consumer
organizations.
Malawi Gold Standard Multimedia Package
Our consulting is usually short-term, but our solutions are designed to work for the long term. We design programs that work without requiring our continued support. Nevertheless, we are always available to help our clients resolve new problems as they arise.